Not all Heroes Wear Capes

Accountants have profound wisdom, understanding, experience, training and skills. The knowledge and skills that business owners desperately need to survive and thrive.

However, sometimes your team struggle to explain that to clients and businesses in a way that increases value. Sometimes they suffer imposter syndrome and can’t see their innate powers. And sometimes they lack the structure to deliver in a way that’s consistent, repeatable and profitable and, more importantly, in a way that clients get and want to pay for!

“Be the change you want to see in the world”  (attributed to Gandhi, but actually Arleen Lorrance)

A great quote, but change is hard! We are constantly being told that we need to change.

And the reality is, you don’t need to change. You’re already the change your clients need you to be.

This event completes you. It fills in the gaps.  You’ll see the strategies that play to your teams’ strengths, make you and your firm the heroes, and give your clients what they really want! These strategies allow you (and your team) to do that in a consistent, scalable and profitable way. Creating powerful results, effortlessly (for your firm and clients)!

Truly realising potential.


See what others have to say:


An event that will transform your firm, your team, and your clients 


This brand-new event will show you how to transform the way your team thinks. It will empower you to unleash your powers to make a massive difference to the firm and your clients.

It will show you how to give them the confidence to have great conversations. And most importantly, how to deliver repeatable business advisory services (CAS) that are profitable for the firm and valuable for the client, at a price they can afford to pay.

A Summary of What's Covered

You'll get a great workbook, that some attendees have said is worth 10 times that of the course alone! You'll also get a copy of the slides. In addition, we'll cover:

  • what’s in it for your clients, your team and your firm
  • the 3 reasons why there’s never enough time
  • see the potential your firm has and the cadence required to achieve it - which may be closer than you think?
  • a Go-to-Market strategy complete with pricing and services that clients truly need and, more importantly, want
  • the process to engage and inspire clients in a way that makes them take action and say yes
  • the structure to deliver repeatable and consistent services that generate the same great results, time and time again
  • agendas that create extraordinary meetings clients value
  • the workflow to streamline your services, saving time and avoiding scope creep
  • empower your team to get involved, saving the leadership to do what they choose


















Example Curriculum

  Important Pre-work for Your Workshop
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  Introduction (60 minutes)
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  Understanding Why? (30 minutes)
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  Coffee/Tea Break (15 minutes)
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  The Potential for Your Firm (30 minutes)
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  What is 'Repeatable' Business Advisory (15 minutes)
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  The Potential for Your Clients (30 minutes)
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  Lunch (45 minutes)
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  How to Have Meetings that Inspire Clients (40 minutes)
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  The Art of Delegation (20 minutes)
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  "I Never Have Enough Time" (30 minutes)
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  Tea/Coffee Break (15 minutes)
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  Having the Right Clients (15 minutes)
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  Managing the Process (10 minutes)
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  How to Contact Clients (40 minutes)
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  A Flywheel Built for You (10 minutes)
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  Prioritization (10 minutes)
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  Close (5 minutes)
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  Certification
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Register Now

Learn from Recognized Experts


Aynsley Damery (BComm FCA CPA ACCA) and Steven Briginshaw (FCA FMAAT) are multi-award-winning Chartered Accountants that have created, built, and sold a number of accounting firms.

Trailblazers in accounting innovation, they bring rich experience from Big4, regional and local accounting firms. Renowned for transforming their own practices into beacons of business advisory excellence, their insights are rooted in advising thousands of businesses globally.

Some of the UK's most influential accountants, their expertise lies in empowering firms to unlock their potential, leveraging data-driven strategies for growth and success.

As seasoned international keynote speakers, they have captivated audiences at major industry events such as QBConnect San Jose and London, Xerocon London, ICAEW Practice Conference, CPA Ireland, Accountancy Europe and many more.

They've hosted (and appeared on) panels and roundtable discussions for almost every regulatory body. Aynsley has also spoken at entrepreneurial events around the world, including Necker Island. 

Their engaging speaking styles, combined with deep expertise in business advisory and accounting innovation, have made them sought-after speakers. They are known for delivering actionable strategies, inspiring change & driving excellence.

Firms of all sizes loved the experience


"An amazing event that gave me total clarity!
It really made me think outside the box. I’ve got 20 key actions from the event and I’m going to hit the ground running tomorrow! It really helped me visualise the simplicity of the business advisory process and a clear plan on how to get the team on board. I generated £42,000 GRF in the first two weeks” 

Graeme Tennick FCCA, Tennick Digital Accountants

“An eye opening day!I can’t wait to get back to the office and speak to clients, showing the value we can create. Great to be understand best practice, what’s working and what’s not.” 

Jamie Servante, Kreston Reeves


"The confidence and structure we needed.
Showed us that it’s not difficult to implement a business advisory offering for the majority of our clients. The event pushed us out of our comfort zone but also gave us the confidence and structure to know that we can do this!" 

Jill Fox MAAT ACCA, Wren Accountancy


"I heard about the amazing success everyone had whilst they were on the workshop and I wanted those results too. I now really get how delivering repeatable business advisory in this way can empower the team and clients. I also know how much we should be charging. I have quoted over £100,000 in additional business advisory fees over the past 3 months, £69,000 of which is agreed and we have started the work."

Sharon Baker, Kinder Digital Accountants